Real Girls Media describes itself as “a digital network created by women for women,” and while that may sound vague, it really does the perfect job of describing what Real Girls Media and its Web sites accomplish. Whereas some sites would use the phrase “by women for women” to mean professionals writing content for non-professionals to read, Real Girls blurs the line between the two, giving everyday women the same opportunities to be heard as professional writers and experts. Real Girls’ power lies in its community approach to its Web sites. The network’s main site, DivineCaroline.com, is a women’s lifestyle site covering everything from parenting and relationships to work and travel — all with a heavy emphasis on interactivity through forums, member reviews and Twitter-like conversations called chit chats. The “real voices” and “guided editorial” of Real Girls Media’s sites combine in a way that makes the Web feel more helpful and enriching than ever.
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